Event Schedule

August 16-18, 2023

Radisson Collection Hotel, Rävala Street 3

18th of August: Official AFTERPARTY at FOTOGRAFISKA at 19:00

Address: Telliskivi 60a-8, Ist floor

We wrap up the SEO Estonia with socials (and lots of drinks) at Fotografiska Bar . An evening filled with music by DJ LOTTA KIRKE, cocktails by Fotografiska bar magicians, and interesting conversations & networking. Doors open at 19:00, and doors close at 03:00.

You can either meet us there or at 18:15 we’ll have a guided tour group for a walk through the Tallinn Old Town, which will finish at Fotografiska.

We are thrilled to extend our warmest welcome to you as you gather here in the picturesque city of Tallinn for Estonia’s inaugural SEO Conference. Over the course of this conference, we have curated a diverse and thought-provoking agenda that promises to deepen your understanding of SEO’s ever-evolving landscape. From expert-led workshops and enlightening keynote speeches to engaging panel discussions, we are confident that you will find yourself immersed in a wealth of transformative ideas.

But it’s not all work and no play! Tallinn, with its rich history, enchanting architecture, and vibrant culture, offers a perfect backdrop for forging new connections and creating lasting memories. We encourage you to explore the cobbled streets, savor the local flavors, and connect with fellow attendees during our networking sessions.

Our conference venue, the esteemed Radisson Collection Tallinn, Ravala Street 3, just a short walk from the historic Old Town. The Conference Centre is located on the II floor of the hotel.



Ravala Street 3

The Radisson Collection Tallinn Conference is easily accessible by various modes of transportation.

For those using public transport, trams and buses regularly connect the venue to key points across the city but we do not recommend using those since most of Tallinn streets are under construction and even the local people don’t understand the public transport system any more.

Taxis and rideshare services are readily available for a convenient and comfortable journey. We recommend downloading the BOLT app that provides scooter rent, taxi and rideshare. To be honest, walking and using scooters are nowadays the most efficient option for transport.

Day 0 -(VIPs, Speakers & Sponsors)

August 16th – Wednesday

Our first official day kicks off with the VIP mastermind which includes all of our Speakers and Sponsors as well.

The mastermind starts at 10 AM so please meet us on the 2nd floor in the conference rooms around 9:30 AM.

We’ll get everyone registered, sort out your name badges, and do a quick briefing on the mastermind format.

Afterwards each group will have a designated meeting room for the actual mastermind.

We will have snacks at the tables and the goal is to finish your mastermind in one go. If you need a break, we’ll have coffee outside and you can discuss this with your group.

The total time allocated for the mastermind is until 3 PM but generally people tend to finish earlier. You’re welcome to hang out there with your group and keep the discussions going or network with the other attendees who may have  arrived already.

The Dinner

The VIP & Speakers dinner will be starting at 19:00 in restaurant HÄRG, which is only  a three minute walk from the hotel.

Restaurant HÄRG aims to offer the best quality steaks, meats cooked on low temperatures, delicious grill dishes together with super-healthy salads etc. HÄRG was awarded in the 2023 edition of the MICHELIN Guide Estonia.

Entrées will be served on shared plates, main courses will be selected by each guest themselves, and the same with the desserts. We can arrange matched wine pairings as well.


Radisson Collection Tallinn Meeting Rooms
restoran härg

Day 1 – First Official Day + Mastermind

August 17th – Thursday

The registration for the conference is from 9:00-9:50 AM in the main conference room on the second floor.

This is the time to come collect your badge and wristband, grab a coffee, and do some networking before we get started. Our first keynote speaker will start at 10 AM.

What's Happening
9:00 - 09:50
09:50 - 10:00
Opening words
10:00 - 10:30
Speaker 1 (Keynote)
Kyle Roof
10:30 - 11:00
Speaker 2
Kalin Karakehayov
11:00 - 11:30
Speaker 3
Adam Chronister
11:30 - 12:00
Speaker 4
Karl Kangur
12:00 - 13:30
13:30 - 14:00
Speaker 5
Charles Floate
14:00 - 14:30
Speaker 6
Darby Rahme
14:30 - 15:15
15:15 - 17:15
Mastermind Sessions
17:15 - 19:00
19:00 - 23:00
Pub Crawl

Day 2 – Final Day + Afterparty

August 18th – Friday

Day two kicks off with registration and networking opportunities from 9:00-10:00 as with Day 1. Our first keynote speaker of the day, Robert NIechial will kick off the talks at 10:10.

What's Happening
9:00 - 10:00
10:00 - 10:10
Opening words
10:10 - 11:00
Speaker 7 (Keynote)
Robert Niechial
11:00 - 11:30
Speaker 8
Thomas Smale
11:30 - 12:00
Speaker 9
Bibi Raven
12:00 - 13:30
13:30 - 14:00
Speaker 10
Kasra Dash
14:00 - 14:30
Speaker 11
Kevin Meng
14:30 - 15:00
15:00 - 15:30
Speaker 12
Craig Campbell
15:30 - 16:00
Speaker 13
George Blandford
16:00 - 16:30
Speaker 14
Koray Tugburk Gubur
16:30 - 16:50
Closing notes, photos, pitch
Karl + Kyle
16:50 - 19:00
19:00 - 03:00


During the conference, we have provided you with coffee, tea and water. Since the ticket price doesn’t include lunch we have a 1.5 h lunch break both days so that you would be able to go and have a break & enjoy some good food around the hood.

Our recommendations for lunch spots are:

  1. MEKK (Radisson Collection Ist floor)

Restaurant Mekk is located on the Ist floor of the Radisson Collection. They have special lunch offers made just for our conference days. As it is located at the same venue you don’t need to worry about going out of the building.

  1. REVAL CAFE RÄVALA (Ravala Street 3, 1 min walk)

The Revali cafe, located at Rävala pst 3, is a sunny and spacious place in the heart of the city. With its ideal location and opening hours, the cafe is an ideal location for breakfast, business lunches, and evening get-togethers. The menu offers delicious dishes and an excellent selection of wines. On weekdays, refreshments are provided by the lunch menu offers, which are affordable, healthy, and delicious in every way.

  1. HÄRG (Maakri 21, 2 min walk)

Restaurants HÄRG and PULL aim to offer their customers the best quality steaks, meats cooked at low temperatures, delicious grill dishes together with super-healthy salads, etc.

  1. VIRU TOIDUTÄNAV / VIRU FOOD HALL (Viru väljak 4, 5 min walk)

Viru Food Hall is the only place in the center of Tallinn where you can choose between 16 menus featuring different taste worlds. This cozy, but also glamorous place offers among others stone oven pizza, food experiences of Michelin level and tastes from six different ends of the world. Wondering which food to taste?


To ensure that we can all enjoy spending time together and discuss what we’ve learned/experienced during the conference days, we have organized afterparties for both days. 

Participation in these afterparties is free for everyone wearing an SEO ESTONIA 2023 wristband. It’s an ideal opportunity to experience Tallinn and engage with people from both the SEO community and beyond.



Rotermanni 2

We’ll have a scavenger hunt style bar crawl through the Rottermann quarter – there’ll be prizes and a lot of networking opportunities to help you level up and make new connections.

Rotermann City is known for its unique blend of historic industrial architecture and contemporary urban design. 

On Thursday evening (starting from 19:00) we gather at Rotermann City (Rotermanni 2) to have an SEO block party – enjoy music by our DJ and discover different bars & restaurants…

You need to visit 10 different bars/restaurants to figure out which ones are the 6 that offer special discounts for everyone wearing SEO ESTONIA wristbands. You also need to collect stamps from each of those 6 and we will give out a special prize the next day at the conference. Ask the bar crew for a stamp. Each bar will have a different coloured stamp.

Our DJ will be playing music on the streets from 19 to 22, so you can enjoy the evening as you wish at your own pace.

You can find the list of all the bars/ restaurants here: 

  • Bruxx – New Belgian
  • Chicago 1933
  • OM House
  • Flamm
  • Taqueria
  • Siesta Tallinn Tapas & Bar
  • Brewdog Tallinn
  • Stalker
  • Time to wine



Tallinn Airport: 

Tallinn Airport (Lennart Meri Tallinn Airport) is the main gateway to the city. It offers convenient connections to various international destinations. Taxis, buses, and rideshare services are readily available at the airport for a swift journey to the city center. As is it is a small and cozy airport, it is normal to arrive to the airport only 1.5 hours prior to the flights. It is about 10 min taxi drive from the city centre.


Port of Tallinn: 

The Port of Tallinn serves as a vital link for cruise ships and ferries. It’s situated near the city center, allowing easy access to Old Town and other attractions. In case you are arriving/leaving by a ferry we recommend to use taxi since the streets near the port are under construction which makes the surroundings of the port quite hectic. The port is located at the heart of the city but travelling times this summer take longer than usual since of the construction work.



The local currency in Tallinn is the Euro (€). You can easily withdraw Euros from ATMs located throughout the city, and most establishments accept major credit and debit cards for payments. Banking services are accessible, offering currency exchange and financial assistance.

Tipping in Estonia is appreciated but not obligatory. In restaurants and cafes, rounding up the bill or leaving a 5-10% tip is common. Most places, including taxis and shops, accept card payments, making it convenient for visitors to make purchases without needing much cash.



Estonian is the official language, but English is widely spoken, especially in tourist areas.



Here are some recommendations for sightseeing and activities. We recommend using Google and also ask the local people for recommendations as well.

  • Tallinn Old Town
  • Toompea Castle
  • Alexander Nevsky Cathedral
  • Kadriorg Palace
  • Tallinn TV Tower

Cultural Experiences and Museums:

  • KUMU Art Museum
  • Estonian Open Air Museum
  • Tallinn City Museum
  • Seaplane Harbour Museum

Historical Sites:

  • St. Olaf’s Church
  • Tallinn Town Wall
  • Kiek in de Kök Tower
  • Tallinn Town Hall

Local Cuisine:

Enjoy traditional Estonian dishes at local restaurants

Sample local street food at Telliskivi Creative City

We’ve also got some really nice Michelin Starred restaurants.



  • Lore Bistroo
  • Rataskaevu 16
  • NOP
  • ODA
  • MEKK
  • Leib Resto ja Aed
  • NOA Restoran
  • Ocean 11
  • Kehrwieder Chocolaterie
  • F-hoone
  • Lendal Taldrik
  • La Cucina/ Old Town
  • Pizzeria di Orm

Frequently Asked Questions

What is a Mastermind Event?

In our masterminds you’ll be strategically placed in a group of 4-5 people based on where you’re at in your business or career.

The goal of the mastermind is to walk the rest of the group through your business and the key problems you’re trying to solve.

Other members will be asking questions to try and get to the root of the issue and provide their experiences and advice to help break through this. They will also serve as accountability partners.

You’ll have a safe, open space to discuss your biggest problems and hopefully, leave with actionable takeaways and new connections.

Historically these have been the most valuable events for both ourselves and tons of others in the industry.

Can I get a bulk discount?

Absolutely! If you’re attending with more than ten people, please contact us at and we’ll hook your company up with a deal.

Do I need a visa to go to Estonia?

It depends on your nationality. If you are a citizen of the European Union (EU) or the European Economic Area (EEA), you do not need a visa to enter Estonia.

However, if you are a citizen of a non-EU/EEA country, you may need a visa. You can check the visa requirements for your specific situation on the website of the Estonian Ministry of Foreign Affairs or consult with the Estonian embassy or consulate in your country.

My Visa was declined. Can I get a refund?

If you get rejected for a visa, please contact our team at and we’ll help you out,.

Can I transfer my ticket to someone else?

Life happens – if for some reason you’re unable to attend the event, you’ll be able to transfer the ticket to someone else. Please contact us to make this happen.

Please note that once your name badge has already been printed out, the ticket cannot be transferred anymore.


Thanks to Our Sponsors!

SEO Estonia comes with nearly 40 people working on it - event planners, videographers, an audio team, lighting experts, our fantastic speakers, a make up artist, decorators, marketers, an MC, designers, and a bunch more people.

None of this would be possible without the help of our sponsors.
We would like to give a special thank you to:

Our Platinum Sponsor

odys logo

The Gold Sponsors

The Silver Sponsors

priority prospect

Want to sponsor this event? Send us a message.