SEO Estonia 2025

Event Schedule

Just a heads-up: the event organizer reserves the right to change the schedule.

July 9th – Wednesday

Day 0: VIP Mastermind & Community Day + VIP Dinner

SEO conference day 1_Tiit Tamme_066

Our first day kicks off with the VIP mastermind. This is available to all VIP ticket holders, all of our speakers, and sponsors with VIP tickets. We’ll hand-match the groups for this to ensure you get the most value out of this.

VIP Masterminds registration starts at 09:30 AM at Creative HUB. The VIP Masterminds kick off at 10:00 AM with a quick brief by Kyle Roof.

Each hand-matched group will have designated meeting place where the actual mastermind takes place. The mastermind includes snacks at the tables as well as coffee.

The total time allocated for the mastermind is until 3 PM.

If you finish earlier, you’re welcome to hang out there with your group and keep the discussions going, network with the other attendees, or find a Community Day event to attend.

Community Day

If you didn’t have the chance to get a VIP ticket, you’ll have the chance to organize your own meetups during this time.

All attendees will be using our conference app, Whova, which make it super easy to host your own meetups, workshops, or adventures around the city. If you’d like to host an event, you can also get help from our team to find the right venue for what you’re planning to do.

Want to talk with other agency founders? Have a debate about the future of SEO and AI? This is your chance to find your tribe.

VIP dinner SEO Estonia 2023

Speakers & VIP Dinner

We’ve rented out the R14 restoran for an evening. We’ll have time to network, enjoy the city’s best (rum) cocktails, and gourmet snacks.

It is located near the Tallink Spa & Conference Hotel (12 minutes of walking), the Old Town and many other activites.

As a great benefit the party takes place during Estonia’s “exotic” white nights period, with darkness arriving late and lasting only for a few hours.

July 10th – Thursday

Day 1 – First Official Day + Mastermind

SEO conference registration

REGISTRATION is from 9:00 – 9:50 AM @ Creative HUB Tallinn.

This is the time to come collect your badge and wristband, grab a coffee, and do some networking before we get started.

Our first keynote speaker will start at 10 AM.

TimeWhat’s HappeningSpeaker/Location
09:00 – 09:50RegistrationCreative HUB
09:50 – 10:00Opening wordsStewart Johnson (MC)
10:00 – 10:30 Does The Butterfly Remember? Training Your Brain For Better SEO Outcomes.Kyle Roof
10:30 – 11:00SEO strategies that still work in 2025Stewart Vickers
11:10 – 11:30How to Execute Your First Digital PR Campaign [With $0]Sacha Fournier
11:30 – 11:50Surprise Speaker!TBA
11:50 – 12:20No ads, no website, no problem. How to land high ticket SEO clients with memes and GIFsIgor Bajsić
12:20 – 13:15Lunch/Networking
13:15 – 13:20Surprise giveaway!
13:20 – 13:50Big data analysis of how on page ranking factors changed and got affected by updatesMichał Suski
13:50 – 14:20The New Social Contract Between Google & SEO’sCindy Krum
14:20 – 14:50Local + AINavneet Kaushal
14:50 – 14:55Mastermind groups briefingStewart Johnson (MC)
14:55 – 15:15Break
15:15 – 17:15Mastermind-Workshop “SEO Automation Jam: Unleash Your AI Workflow Superpowers”Rakesh Patel
Break
19:00 – 23:00Pub Crawl by SEO DomainsRotermann

Pub Crawl by SEO Domains

After the conference it’s time to embark on an exhilarating journey through the cobbled streets of  Rotermann quarter with our Pub Crawl experience, presented by SEO Domains.

As dusk falls, join fellow SEO Estonia adventurers and local guides for an unforgettable evening of exploration and revelry.

We’ve handpicked various activities & bars, so there’s something for everyone, not just only the big pub enthusiasts.

Throughout the evening, you’ll be collecting points by visiting different spots and solving interesting tasks.

The final stop of our pub crawl is a speakeasy bar where we can all gather, share our day’s experiences, enjoy cocktails, and dance to the DJ’s top picks.

SEO Estonia pub crawl

July 11th – Friday

Day 2 – Final Day + Afterparty

SEO networking

NETWORKING & MORNING COFFEE from 9:00 – 9:50 AM @ Creative HUB Tallinn.

The program starts at 10:00 AM.

TimeWhat’s HappeningSpeaker/Location
9:00 – 09:50RegistrationCreative HUB
09:50 – 10:00Opening wordsStewart Johnson (MC)
10:00 – 10:30Link Building in 2025 – Cutting the BSKarl Kangur
10:30 – 11:00Reimagining E-E-A-T: How Ethos, Pathos and Logos Supercharge SEO Campaigns To Improve CRO and Drive ROIAmanda Walls
11:00 – 11:30 Redefining SEO in the New Era of Traffic Generation: Analytics, Attribution, Branding, and Integrating Emerging Channels into Marketing StrategiesSzymon Slowik
11:30 – 12:00Building Digital PR Links in a Post-HARO EraChristopher Panteli
12:00 – 12:45Lunch/Networking
12:45 – 12:50Surprise giveaway!
12:50 – 13:10How Your SEO Identity Is Holding You BackKalin Karakehayov
13:10 – 13:40SEO Is Dead, But My Ecommerce Site Doing $10M Annually Didn’t Get the MemoJames Carmody
13:40 – 14:10How To Win In The Generative AI Search Era Using Affiliate & Influencer MarketingJamie IF
14:10 – 14:30Break
14:30 – 14:50Surprise Speaker!TBA
14:50 – 15:20Lazy Link Building i.e. how to create data studies and naturally acquire hundreds of links per monthAlex Horsman
15:20 – 15:50E-commerce SEO in the Modern Search EraNoel Moffatt
15:50 – 16:00 Closing notes and photosKyle and Karl
19:00 – …..Afterparty / Networking / Coctails – by Odys GlobalCreative HUB

11th of July

Official Afterparty by Odys

Afterparty
The doors open at 19:00.
Venue: Creative HUB
Dresscode: Tropical flower shirt (you know, think of Kyle and Karl)
To wrap up the SEO Estonia you are welcome to the Underground Jungle – presented by Odys Global. Where industrial Viber meets tropical. We’re turning the old Cauldron Hall, with all its steel pipes, into a wild digital jungle.
Get ready for a night filled with glowing lights, creative tech, and a few surprises along the way. Imagine an industrial space filled with lights, music, and some glitchy designs and activities.
This party allows participants to immerse themselves in the world of SEO, providing both entertainment, exciting visuals and and opportunities for networking.

Venue Accessibility

Venue: Creative HUB
Address: Kursi 3, Tallinn

Most conferences are hosted in hotels and while that’s convenient at times… It massively limits what we’re able to deliver to you. Limitations on food options, production, space, decor, and many other regulations that stop us from going all out.

This year’s venue is Tallinn’s Creative Hub, an old factory turned into an epic event space.

We’ve got over a dozen rooms in this gigantic venue and endless possibilities to create an event you’ll never forget.

For those using public transport, trams and buses regularly connect the venue to key points across the city.

Taxis and rideshare services are readily available for a convenient and comfortable journey. We recommend downloading the BOLT app that provides scooter rent, taxi and rideshare. To be honest, walking and using scooters are nowadays the most efficient option for transport.

Accommodation

We’ve partnered with Tallink hotels and gotten you discounts on two sweet hotels.

#1 The Home Base – Tallink Spa & Conference Hotel

Tallink Spa & Conference hotel will be our home base for the conference and is literally 300 meters away from the venue. It also has an epic spa with pools, saunas, jacuzzis, and a lot more.

You can use this booking link or the coupon SEOEST25 to get a discount on your stay as well as other perks.

This is where we recommend most people stay.

#2 The City Adventurer – Tallink City Hotel

If you’d like to stay in the heart of Tallinn, this hotel is literally in the city center but only 1 KM away from the conference venue. Either a 20 minute walk or 4 minutes by public transportation.

It’s been recently renovated, has slightly bigger rooms, and also a small spa.

You can use this booking link or the coupon SEOEST25 to get a discount on your stay as well as other perks.

Frequently Asked Questions

Find the answers to frequently asked questions about conference and visa

In our masterminds you’ll be strategically placed in a group of 4-5 people based on where you’re at in your business or career.

The goal of the mastermind is to walk the rest of the group through your business and the key problems you’re trying to solve.

Other members will be asking questions to try and get to the root of the issue and provide their experiences and advice to help break through this. They will also serve as accountability partners.

You’ll have a safe, open space to discuss your biggest problems and hopefully, leave with actionable takeaways and new connections.

Historically these have been the most valuable events for both ourselves and tons of others in the industry.

Absolutely! If you’re attending with more than ten people, please contact us at support@seoestonia.com. and we’ll hook your company up with a deal.

It depends on your nationality. If you are a citizen of the European Union (EU) or the European Economic Area (EEA), you do not need a visa to enter Estonia.

However, if you are a citizen of a non-EU/EEA country, you may need a visa. You can check the visa requirements for your specific situation on the website of the Estonian Ministry of Foreign Affairs or consult with the Estonian embassy or consulate in your country.

If you get rejected for a visa, please contact our team at support@seoestonia.com and we’ll help you out.

Yes, we have a 100% no questions asked refund policy on all purchases up to 60 days before the event. If you can’t make it for some reason, please contact support@seoestonia.com. Please note that we are unable to process refunds after May 9th, 2025.

Life happens – if for some reason you’re unable to attend the event, you’ll be able to transfer the ticket to someone else. Please contact us to make this happen.

Please note that once your name badge has already been printed out, the ticket cannot be transferred anymore.

We’ve partnered with Tallink hotels and gotten you discounts on two sweet hotels.

#1 The Home Base – Tallink Spa & Conference Hotel

Tallink Spa & Conference hotel will be our home base for the conference and is literally 300 meters away from the venue. It also has an epic spa with pools, saunas, jacuzzis, and a lot more.

You can use this booking link or the coupon SEOEST25 to get a discount on your stay as well as other perks.

This is where we recommend most people stay.

#2 The City Adventurer – Tallink City Hotel

If you’d like to stay in the heart of Tallinn, this hotel is literally in the city center but only 1 KM away from the conference venue. Either a 20 minute walk or 4 minutes by public transportation.

It’s been recently renovated, has slightly bigger rooms, and also a small spa.

You can use this booking link or the coupon SEOEST25 to get a discount on your stay as well as other perks.

If you have questions, please write to our team at support@seoestonia.com.

Write us an email – support@seoestonia.com.

Do you also want to be part of the conference?
Secure your spot

SEO Estonia 2025

July 9-11, 2025, Tallinn

Adam ChronisterSEO Conference day 1SEO Conference mastermind