SEO Estonia 2025
Event Schedule
Just a heads-up: the event organizer reserves the right to change the schedule.
July 9th – Wednesday
Day 0: VIP Mastermind & Community Day + VIP Dinner
Our first day kicks off with the VIP mastermind. This is available to all VIP ticket holders, all of our speakers, and sponsors with VIP tickets. We’ll hand-match the groups for this to ensure you get the most value out of this.
VIP Masterminds registration starts at 09:30 AM at Creative HUB. The VIP Masterminds kick off at 10:00 AM with a quick brief by Kyle Roof.
Each hand-matched group will have designated meeting place where the actual mastermind takes place. The mastermind includes snacks at the tables as well as coffee.
The total time allocated for the mastermind is until 3 PM.
If you finish earlier, you’re welcome to hang out there with your group and keep the discussions going, network with the other attendees, or find a Community Day event to attend.
Community Day
If you didn’t have the chance to get a VIP ticket, you’ll have the chance to organize your own meetups during this time.
All attendees will be using our conference app, Whova, which make it super easy to host your own meetups, workshops, or adventures around the city. If you’d like to host an event, you can also get help from our team to find the right venue for what you’re planning to do.
Want to talk with other agency founders? Have a debate about the future of SEO and AI? This is your chance to find your tribe.
Speakers & VIP Dinner
We’ve rented out the R14 restoran for an evening. We’ll have time to network, enjoy the city’s best (rum) cocktails, and gourmet snacks.
It is located near the Tallink Spa & Conference Hotel (12 minutes of walking), the Old Town and many other activites.
As a great benefit the party takes place during Estonia’s “exotic” white nights period, with darkness arriving late and lasting only for a few hours.
July 10th – Thursday
Day 1 – First Official Day + Mastermind
REGISTRATION is from 9:00 – 9:50 AM @ Creative HUB Tallinn.
This is the time to come collect your badge and wristband, grab a coffee, and do some networking before we get started.
Our first keynote speaker will start at 10 AM.
| Time | What’s Happening | Speaker/Location |
|---|---|---|
| 09:00 – 09:50 | Registration | Creative HUB |
| 09:50 – 10:00 | Opening words | Stewart Johnson (MC) |
| 10:00 – 10:30 | Does The Butterfly Remember? Training Your Brain For Better SEO Outcomes. | Kyle Roof |
| 10:30 – 11:00 | SEO strategies that still work in 2025 | Stewart Vickers |
| 11:10 – 11:30 | How to Execute Your First Digital PR Campaign [With $0] | Sacha Fournier |
| 11:30 – 11:50 | Surprise Speaker! | TBA |
| 11:50 – 12:20 | No ads, no website, no problem. How to land high ticket SEO clients with memes and GIFs | Igor Bajsić |
| 12:20 – 13:15 | Lunch/Networking | |
| 13:15 – 13:20 | Surprise giveaway! | |
| 13:20 – 13:50 | Big data analysis of how on page ranking factors changed and got affected by updates | Michał Suski |
| 13:50 – 14:20 | The New Social Contract Between Google & SEO’s | Cindy Krum |
| 14:20 – 14:50 | Local + AI | Navneet Kaushal |
| 14:50 – 14:55 | Mastermind groups briefing | Stewart Johnson (MC) |
| 14:55 – 15:15 | Break | |
| 15:15 – 17:15 | Mastermind-Workshop “SEO Automation Jam: Unleash Your AI Workflow Superpowers” | Rakesh Patel |
| Break | ||
| 19:00 – 23:00 | Pub Crawl by SEO Domains | Rotermann |
Pub Crawl by SEO Domains
After the conference it’s time to embark on an exhilarating journey through the cobbled streets of Rotermann quarter with our Pub Crawl experience, presented by SEO Domains.
As dusk falls, join fellow SEO Estonia adventurers and local guides for an unforgettable evening of exploration and revelry.
We’ve handpicked various activities & bars, so there’s something for everyone, not just only the big pub enthusiasts.
Throughout the evening, you’ll be collecting points by visiting different spots and solving interesting tasks.
The final stop of our pub crawl is a speakeasy bar where we can all gather, share our day’s experiences, enjoy cocktails, and dance to the DJ’s top picks.
July 11th – Friday
Day 2 – Final Day + Afterparty
NETWORKING & MORNING COFFEE from 9:00 – 9:50 AM @ Creative HUB Tallinn.
The program starts at 10:00 AM.
| Time | What’s Happening | Speaker/Location |
|---|---|---|
| 9:00 – 09:50 | Registration | Creative HUB |
| 09:50 – 10:00 | Opening words | Stewart Johnson (MC) |
| 10:00 – 10:30 | Link Building in 2025 – Cutting the BS | Karl Kangur |
| 10:30 – 11:00 | Reimagining E-E-A-T: How Ethos, Pathos and Logos Supercharge SEO Campaigns To Improve CRO and Drive ROI | Amanda Walls |
| 11:00 – 11:30 | Redefining SEO in the New Era of Traffic Generation: Analytics, Attribution, Branding, and Integrating Emerging Channels into Marketing Strategies | Szymon Slowik |
| 11:30 – 12:00 | Building Digital PR Links in a Post-HARO Era | Christopher Panteli |
| 12:00 – 12:45 | Lunch/Networking | |
| 12:45 – 12:50 | Surprise giveaway! | |
| 12:50 – 13:10 | How Your SEO Identity Is Holding You Back | Kalin Karakehayov |
| 13:10 – 13:40 | SEO Is Dead, But My Ecommerce Site Doing $10M Annually Didn’t Get the Memo | James Carmody |
| 13:40 – 14:10 | How To Win In The Generative AI Search Era Using Affiliate & Influencer Marketing | Jamie IF |
| 14:10 – 14:30 | Break | |
| 14:30 – 14:50 | Surprise Speaker! | TBA |
| 14:50 – 15:20 | Lazy Link Building i.e. how to create data studies and naturally acquire hundreds of links per month | Alex Horsman |
| 15:20 – 15:50 | E-commerce SEO in the Modern Search Era | Noel Moffatt |
| 15:50 – 16:00 | Closing notes and photos | Kyle and Karl |
| 19:00 – ….. | Afterparty / Networking / Coctails – by Odys Global | Creative HUB |
11th of July
Official Afterparty by Odys
Venue Accessibility
Venue: Creative HUB
Address: Kursi 3, Tallinn
Most conferences are hosted in hotels and while that’s convenient at times… It massively limits what we’re able to deliver to you. Limitations on food options, production, space, decor, and many other regulations that stop us from going all out.
This year’s venue is Tallinn’s Creative Hub, an old factory turned into an epic event space.
We’ve got over a dozen rooms in this gigantic venue and endless possibilities to create an event you’ll never forget.
For those using public transport, trams and buses regularly connect the venue to key points across the city.
Taxis and rideshare services are readily available for a convenient and comfortable journey. We recommend downloading the BOLT app that provides scooter rent, taxi and rideshare. To be honest, walking and using scooters are nowadays the most efficient option for transport.
Accommodation
We’ve partnered with Tallink hotels and gotten you discounts on two sweet hotels.
#1 The Home Base – Tallink Spa & Conference Hotel
Tallink Spa & Conference hotel will be our home base for the conference and is literally 300 meters away from the venue. It also has an epic spa with pools, saunas, jacuzzis, and a lot more.
You can use this booking link or the coupon SEOEST25 to get a discount on your stay as well as other perks.
This is where we recommend most people stay.
#2 The City Adventurer – Tallink City Hotel
If you’d like to stay in the heart of Tallinn, this hotel is literally in the city center but only 1 KM away from the conference venue. Either a 20 minute walk or 4 minutes by public transportation.
It’s been recently renovated, has slightly bigger rooms, and also a small spa.
You can use this booking link or the coupon SEOEST25 to get a discount on your stay as well as other perks.
Frequently Asked Questions
Find the answers to frequently asked questions about conference and visa
In our masterminds you’ll be strategically placed in a group of 4-5 people based on where you’re at in your business or career.
The goal of the mastermind is to walk the rest of the group through your business and the key problems you’re trying to solve.
Other members will be asking questions to try and get to the root of the issue and provide their experiences and advice to help break through this. They will also serve as accountability partners.
You’ll have a safe, open space to discuss your biggest problems and hopefully, leave with actionable takeaways and new connections.
Historically these have been the most valuable events for both ourselves and tons of others in the industry.
Absolutely! If you’re attending with more than ten people, please contact us at support@seoestonia.com. and we’ll hook your company up with a deal.
It depends on your nationality. If you are a citizen of the European Union (EU) or the European Economic Area (EEA), you do not need a visa to enter Estonia.
However, if you are a citizen of a non-EU/EEA country, you may need a visa. You can check the visa requirements for your specific situation on the website of the Estonian Ministry of Foreign Affairs or consult with the Estonian embassy or consulate in your country.
If you get rejected for a visa, please contact our team at support@seoestonia.com and we’ll help you out.
Yes, we have a 100% no questions asked refund policy on all purchases up to 60 days before the event. If you can’t make it for some reason, please contact support@seoestonia.com. Please note that we are unable to process refunds after May 9th, 2025.
Life happens – if for some reason you’re unable to attend the event, you’ll be able to transfer the ticket to someone else. Please contact us to make this happen.
Please note that once your name badge has already been printed out, the ticket cannot be transferred anymore.
We’ve partnered with Tallink hotels and gotten you discounts on two sweet hotels.
#1 The Home Base – Tallink Spa & Conference Hotel
Tallink Spa & Conference hotel will be our home base for the conference and is literally 300 meters away from the venue. It also has an epic spa with pools, saunas, jacuzzis, and a lot more.
You can use this booking link or the coupon SEOEST25 to get a discount on your stay as well as other perks.
This is where we recommend most people stay.
#2 The City Adventurer – Tallink City Hotel
If you’d like to stay in the heart of Tallinn, this hotel is literally in the city center but only 1 KM away from the conference venue. Either a 20 minute walk or 4 minutes by public transportation.
It’s been recently renovated, has slightly bigger rooms, and also a small spa.
You can use this booking link or the coupon SEOEST25 to get a discount on your stay as well as other perks.
If you have questions, please write to our team at support@seoestonia.com.
Write us an email – support@seoestonia.com.
Do you also want to be part of the conference?
Secure your spot
SEO Estonia 2025
July 9-11, 2025, Tallinn
