SEO Estonia 2026
Event Schedule
Just a heads-up: the event organizer reserves the right to change the schedule.
July 9th – Thursday
Day 0: SEO Domains VIP Mastermind & Community Day + VIP Dinner
Our first day kicks off with the SEO Domains VIP Mastermind. This is available to all VIP ticket holders, all of our speakers, and sponsors with VIP tickets. We’ll hand-match the groups for this to ensure you get the most value out of this.
SEO Domains VIP Masterminds registration starts at 09:00 AM at Creative HUB. The VIP Masterminds kick off at 10:00 AM with a quick brief by Kyle Roof.
Each hand-matched group will have designated meeting place where the actual mastermind takes place. The mastermind includes snacks at the tables as well as coffee.
The total time allocated for the mastermind is until 4 PM.
If you finish earlier, you’re welcome to hang out there with your group and keep the discussions going, network with the other attendees, or find a Community Day event to attend.
Community Day
If you didn’t have the chance to get a VIP ticket, you’ll have the chance to organize your own meetups during this time.
All attendees will be using our conference app, Whova, which make it super easy to host your own meetups, workshops, or adventures around the city. If you’d like to host an event, you can also get help from our team to find the right venue for what you’re planning to do.
Want to talk with other agency founders? Have a debate about the future of SEO and AI? This is your chance to find your tribe.
Speakers & VIP Dinner
We’ve rented out the Fotografiska Restaurant for an evening. We’ll have time to network, enjoy the view from the 6th floor, and gourmet snacks.
It’s situated in Telliskivi, which is a lively hub in the evenings, offering a great selection of bars and activities. Also – the Old Town and many other activites are nearby.
As a great benefit the party takes place during Estonia’s “exotic” white nights period, with darkness arriving late and lasting only for a few hours.
July 10th – Friday
Day 1 – First Official Day + Mastermind
REGISTRATION is from 9:00 – 9:50 AM @ Creative HUB Tallinn.
This is the time to come collect your badge and wristband, grab a coffee, and do some networking before we get started.
Our first keynote speaker will start at 10 AM.
| Time | What’s Happening | Speaker/Location |
|---|---|---|
| 09:00 – 09:50 | Registration | Creative HUB |
| 09:50 – 10:00 | Opening words | Edward Murray (MC) |
| 10:00 – 10:30 | Overview and results of my latest SEO and LLM tests | Kyle Roof |
| 10:30 – 11:00 | Beyond Google: How your brand can get found in AI search | Sean Guy |
| 11:00 – 11:20 | BREAK | |
| 11:20 – 11:50 | From SEO to AI Search: How the AIO Framework Drove a 5,300% Traffic Surge and Measurable ROI | Kristina Frunze |
| 11:50 – 12:10 | The AI-Powered Flywheel: 5 Things Winning Businesses Do Differently | GHL |
| 12:10 – 13:15 | Lunch/Networking | |
| 13:15 – 13:20 | Surprise giveaway! | |
| 13:20 – 13:50 | What’s moving the needle in Ecommerce SEO & AI Search in 2026 | Aleyda Solis |
| 13:50 – 14:20 | AI & SEO: The End or a Superpower? | Emilio Takas |
| 14:20 – 14:40 | BREAK | |
| 14:40 – 15:10 | You´re being fooled by AI SEO industry | Michał Suski |
| 15:10 – 15:40 | SEO at Terminal Velocity: Masterminding Growth Engines Across Millions of URLs | Dinesh Sivapragsam |
| 15:40 – 16:10 | Break | |
| 16:10 – 17:40 | Mastermind for Deluxe and VIP ticket holders | |
| Break | ||
| 19:00 – 23:00 | Pub Crawl by GoHighLevel | Rotermann |
Pub Crawl by GoHighLevel
After the conference it’s time to embark on an exhilarating journey through the cobbled streets of Rotermann quarter with our Pub Crawl experience, presented by GoHighLevel.
As dusk falls, join fellow SEO Estonia adventurers and local guides for an unforgettable evening of exploration and revelry.
We’ve handpicked various activities & bars, so there’s something for everyone, not just only the big pub enthusiasts.
Throughout the evening, you’ll be collecting points by visiting different spots and solving interesting tasks.
The final stop of our pub crawl is a speakeasy bar where we can all gather, share our day’s experiences, enjoy cocktails, and dance to the DJ’s top picks.
July 11th – Saturday
Day 2 – Final Day + Afterparty
NETWORKING & MORNING COFFEE from 9:00 – 9:50 AM @ Creative HUB Tallinn.
The program starts at 10:00 AM.
| Time | What’s Happening | Speaker/Location |
|---|---|---|
| 9:00 – 09:50 | Registration | Creative HUB |
| 09:50 – 10:00 | Opening words | Edward Murray (MC) |
| 10:00 – 10:30 | AI Stacking: How to Win in Search (and AI) at the Same Time | Karl Kangur |
| 10:30 – 11:00 | Has Google Lost It’s Marbles? | Ivana Flynn |
| 11:00 – 11:20 | BREAK | |
| 11:20 – 11:50 | How to Control Your Brand’s Narrative in LLMs | Chris Meabe |
| 11:50 – 12:10 | Good SEO Is Not About Tactics. It’s About Decision Quality | Maja Jovančević |
| 12:10 – 13:15 | Lunch/Networking | |
| 13:15 – 13:20 | Surprise giveaway! | |
| 13:20 – 13:50 | Customer reviews: The key to being a search results superhero | Greg Gifford |
| 13:50 – 14:20 | Black Hat SEO In The Age Of AI: How to manipulate Google and LLMs in 2026 | Oleg Shestakov |
| 14:20 – 14:40 | BREAK | |
| 14:40 – 15:00 | The Driving Forces of SEO evolution | Kalin Karakehayov |
| 15:00 – 15:30 | How I Use AI & SEO To Make The Real World A Better Place | Terry Kyle |
| 15:30 – 16:00 | Closing notes and photos | Kyle and Karl |
| 19:00 – ….. | Afterparty / Networking / Coctails – by Odys Global | Creative HUB |
11th of July
Official Afterparty by Odys
The doors open at 19:00.
Venue: Creative HUB
To wrap up the SEO Estonia you are welcome to the SEO Odyssey – presented by Odys Global.
An odyssey is a long journey filled with challenges and discoveries….
In many ways, SEO is exactly that: a constant exploration through algorithms, experiments and breakthroughs.
A relaxed lounge atmosphere where guests explore the space, connect with others and enjoy the journey. Where the conference ends and the real conversations begin.
We also provide ideas for those who plan for a longer journey that night.
Venue Accessibility
Venue: Creative HUB
Address: Kursi 3, Tallinn
Most conferences are hosted in hotels and while that’s convenient at times… It massively limits what we’re able to deliver to you. Limitations on food options, production, space, decor, and many other regulations that stop us from going all out.
This year’s venue is Tallinn’s Creative Hub, an old factory turned into an epic event space.
We’ve got over a dozen rooms in this gigantic venue and endless possibilities to create an event you’ll never forget.
For those using public transport, trams and buses regularly connect the venue to key points across the city.
Taxis and rideshare services are readily available for a convenient and comfortable journey. We recommend downloading the BOLT app that provides scooter rent, taxi and rideshare. To be honest, walking and using scooters are nowadays the most efficient option for transport.
Accommodation
We’ve partnered with Tallink hotels and gotten you discounts on two sweet hotels.
#1 The Home Base – Tallink Spa & Conference Hotel
Tallink Spa & Conference hotel will be our home base for the conference and is literally 300 meters away from the venue. It also has an epic spa with pools, saunas, jacuzzis, and a lot more.
You can use this booking link or the coupon SEOEST26 to get a discount on your stay as well as other perks.
This is where we recommend most people stay.
Frequently Asked Questions
Find the answers to frequently asked questions about conference and visa
We run two separate masterminds:
VIP Mastermind (July 9th — VIP ticket holders and speakers only). This is a full-day private event. You’ll have your own time to discuss your current SEO and AI search challenges with other high-level SEO professionals and the conference speakers. We provide coffee and refreshments, you bring your challenge and an open mind to think along with others. It’s an intimate, high-level problem-solving day.
Group Mastermind (July 10th — Deluxe and VIP ticket holders). We put together teams of up to 6 people. Everyone brings a challenge to the table and you have two hours to work through problems together, offering solutions and helping each other. Historically these have been the most valuable events for both ourselves and tons of others in the industry.
No need to worry about tickets. Just share your name and ticket type at the entrance, and we’ll take care of the rest.
Absolutely! If you’re attending with more than ten people, please contact us at support@seoestonia.com. and we’ll hook your company up with a deal.
It depends on your nationality. If you are a citizen of the European Union (EU) or the European Economic Area (EEA), you do not need a visa to enter Estonia.
However, if you are a citizen of a non-EU/EEA country, you may need a visa. You can check the visa requirements for your specific situation on the website of the Estonian Ministry of Foreign Affairs or consult with the Estonian embassy or consulate in your country.
If you get rejected for a visa, please contact our team at support@seoestonia.com and we’ll help you out.
Yes, we have a 100% no questions asked refund policy on all purchases up to 60 days before the event. If you can’t make it for some reason, please contact support@seoestonia.com. Please note that we are unable to process refunds after May 9th, 2026.
Life happens – if for some reason you’re unable to attend the event, you’ll be able to transfer the ticket to someone else. Please contact us to make this happen.
Please note that once your name badge has already been printed out, the ticket cannot be transferred anymore.
Where to Stay: The Official Hub & Tallinn Alternatives
To make your SEO Estonia experience as seamless as possible, we’ve secured a base of operations for our attendees and speakers.
The Official Choice: Tallink Spa & Conference Hotel. Located just a 3-minute walk from our venue (Kultuurikatel), this is where the “unofficial” conference happens. It’s the primary hub for networking, where you’ll find most of our speakers and fellow attendees at the breakfast buffet or the lobby bar.
It is a full-service experience featuring:
- The Aqua Spa: A world-class water center with multiple saunas and a pool.
- Dining: The on-site Italian restaurant, Nero, is a local favorite.
- Location: Perfectly positioned between the conference venue, Rotterman, and the edge of the Old Town.
Secure the Network Rate: We have a dedicated allotment and a special rate for our participants. Use the code below to lock in your room:
- Coupon Code: SEOEST26
- Booking Link: Tallink Hotels – SEO Estonia Official Booking
Prefer a Different Vibe? Tallinn is a famously walkable city with a massive variety of accommodation styles. If you’d prefer to stay in a medieval merchant house or a modern loft in the heart of the city, there are hundreds of fantastic options within a 10–20 minute walk of the venue.
We encourage you to explore Booking.com or Airbnb for stays in the Tallinn Old Town (Vanalinn) or the Rotermann Quarter. Both areas offer a unique atmosphere and easy access to the conference via a scenic morning walk.
Write us an email – support@seoestonia.com.
Do you also want to be part of the conference?
Secure your spot
SEO Estonia 2026
July 9-11, 2026, Tallinn
